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Why do people compare themselves to others?
Have you ever compared yourself to someone else? It is a way of comparing yourself to others in order to confirm your own value and abilities and to adapt to society. It is an instinctive psychological motivation for self-evaluation. In today's world, the spread of social media has had a major impact on our psychology. While there is a psychological tendency to find ways to be better than others, gain a sense of superiority, and maintain one's own value, Because we are consta

MIHO AKUTSU
4 days ago2 min read


Meeting the three brothers
A single message connects a small life This story was also posted on Instagram on October 1, 2025. I hope you will take the time to read that as well! This time I'd like to dig a little deeper. A certain day in June 2020 It all started with a single LINE message one day on a holiday. When I saw the photo from a distance, I thought it was a stuffed animal rolling around. But it was a small life. (The photo below is the one that was sent to me afterwards.) It was my first time

MIHO AKUTSU
6 days ago3 min read


What is NYANBOL?
~ Cushion cover ~ New product released recently: Cushion cover [NYANBOL] "NYAN (cat) + BOL (flags of the world = symbol)" Did you know that each color in the world's flags has a different meaning? Red (courage, blood, revolution) Blue (freedom, sky, sea, peace) Green (nature, Islam, prosperity) White (peace, purity) Black (resistance, past, earth) Yellow (sun, wealth, hope) *The above is a general meaning, and interpretations may vary depending on the culture and histor

MIHO AKUTSU
Jan 162 min read


A life of continuous choices
It will be sent irregularly, but it will include information about products as well as We will be posting blogs of all genres, including little everyday happenings, questions that come to mind, and columns! Now As the new year approaches, I tend to write the year as 2025 when writing the Gregorian calendar year. Although more and more people are writing dates in the Gregorian calendar, there are still many institutions in Japan that use the Japanese calendar. I'll do my best

MIHO AKUTSU
Jan 132 min read


What is 822?
What does the [822] in the brand name mean? It's very simple. It's the birthday of my first cat. As a child, I didn't have many opportunities to interact with animals, so I neither liked nor disliked them. That was my honest impression as a teenager. (Actually, I was chased by a neighborhood dog when I was little, so I think I was afraid of them.) Time passed, and a few years after I started working, I met a cat at the company I was working for at the time, and my life change

MIHO AKUTSU
Jan 132 min read


The thoughts behind the design of the Horse-Cutout ver. (hoodie)
The inside story of the fleece-lined hoodie "Horse - Paper Cutout Version" currently on sale! The main character is the horse, which is the zodiac sign for this year, 2026. A horse that is both cool and cute 🐎 It is also available on other platforms and is one of our most popular products! A warm, fleece-lined hoodie perfect for this cold season Now, let me tell you about the reason and thoughts behind this horse design. How can you see and feel it? What kind of design gives

MIHO AKUTSU
Jan 132 min read
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