The thoughts behind the design of the Horse-Cutout ver. (hoodie)

The inside story of the fleece-lined hoodie "Horse - Paper Cutout Version" currently on sale!

The main character is the horse, which is the zodiac sign for this year, 2026.

A horse that is both cool and cute 🐎

It is also available on other platforms and is one of our most popular products!

A warm, fleece-lined hoodie perfect for this cold season

Now, let me tell you about the reason and thoughts behind this horse design.

How can you see and feel it?

What kind of design gives freedom to the senses?

The brand's core value is "freedom of sensibility"

Colored designs, horse shapes, printing techniques, etc.

I created dozens of design ideas.

This time

The concept is that even if you print it large on the front, it won't be too unique.

The design we decided on has a moderate airiness and a touch that is not too heavy.

I think it will be based on the concept by making it the same color as the hoodie!

From there, trial and error with printing materials began

Depending on the material, even if it's white, it's all a different color, so how much to match the color with the fabric color of the hoodie?

As Anmika's famous quote goes, "There are 200 shades of white"

There are not actually 200 colors, but the colors change depending on the light, the angle at which you look at it, and the texture of the material.

Even though it's the same white, it has a completely different look.

Feel the difference in texture and choose the same color as the hoodie.

After making some final adjustments, the product was finally commercialized.

It would be great to be someone's favorite

There is a different way of looking at everything

That's why relationships where we can empathize and connect through something are important now and will continue to be important.

Because I was able to encounter them, I was able to stimulate my senses even just a little.

We want to continue being a brand that can offer "something"